New in 2010!
Click Here to access INCOGNITO Revealed  - an online gallery that lists all participating artists alongside their submitted works.

INCOGNITO, the Santa Monica Museum of Art`s legendary anonymous art sale and exhibition, returned for its sixth year on Saturday, May 1, 2010. Through the generosity of hundreds of artists and art enthusiasts, INCOGNITO raised $275,000 this year, with all proceeds directly supporting the museum. The element of surprise that underlies INCOGNITO reflects the spirit of discovery that inspires SMMoA`s exhibitions, education, and outreach programs.

More than 800 patrons and artists, including SMMoA Trustees, gallerists, and high-level donors, mingled among 629 works donated by almost 500 artists — and this year saw an unprecedented level of participation from well-known and emerging artists from Los Angeles and worldwide.

Jason Bentley, the Morning Becomes Eclectic host and KCRW`s Music Director, spun a diverse range of sounds to accompany the evening`s festivities, which included Food by Lene and cocktails under the stars. SMMoA`s retail store, GRACIE, sold exclusive merchandise including items adorned with the INCOGNITO 2010 logo by Gajin Fujita — including messenger bags, denim jackets, t-shirts and sweatshirts — all still available online at www.shopsmmoa.org .
 
Many new artists participated in 2010 by donating original works in an 8˝ x 10˝ format. Guests—from seasoned art patrons to first-time collectors, plus artists, and art enthusiasts — were encouraged to trust their instincts, as all works were signed on the back and artist identities revealed only after purchase. All the works sold for $300 each.
 

Thank you to the INCOGNITO 2010 logo artist Gajin Fujita, and our sponsors:

INCOGNITO 2010 Committee

Price Latimer Agah, Michael Briggs, Charlotte Eyerman, Andrea Feldman Falcione, Veronica Fernandez, Alexandra Gaty, Justin Gilanyi, Heather Harmon, Bettina Korek, Kris Kuramitsu, Kim McCarty, David Montalba, Bruce Samuels, MD, Colette Shelton, Dr.  Leigh Silverton, V. Joy Simmons, MD, Andrew Stearn, Jeffrey Uslip

INCOGNITO 2010 Participating Artists
(As of April 29, 2010)

Luciana Abait, Kim Abeles, Lisa Adams, Nick Agid, Cathy Akers, Lita Albuquerque, Cynthia Alexander, Peter Alexander, Rachel Allen, Jami Allen-Snyder, Sophia Allison, Fumiko Amano, Kathryn Andrews, Eleanor Antin, Carolyn D. Applegate, Edgar Arceneaux, Skip Arnold, Charles Arnoldi, Dawn Arrowsmith, Joshua Aster, Chad Attie, Lisa Anne Auerbach, Don Bachardy, Donald Baechler, Hilary Baker, John Baldessari, Glen Baldridge, Kate Barclay, Miyoshi Barosh, Mely Barragán, Kelly Barrie, Ray Barrie, Lyndon Barrois Jr., Judith Barry, Edith Beaucage, Martin Beck, Tina Beebe, Larry Bell, Quinton Bemiller, Neil Bender, Maura Bendett, Tom Benedek, Lynda Benglis, Billy Al Bengston, Cindy Bernard, Jodie Berry, Guillermo Bert, Hisham Akira Bharoocha, Brian Biedul, Joe Biel, Alvaro Blancarte, Dan Bohbot, Jill Bonovitz, Derek Boshier, Janet Bothne, Katy Kristin Bowen, Andrea Bowers, Jennifer Boysen, Leonardo Bravo, Brian Bress, Kimberly Brooks, Edgar Bryan, David Buckingham, Jeremy Burleson, Bruce Busby, Matty Byloos, Kristin Calabrese, Huguette Caland, Joshua Callaghan, Jo Ann Callis, Jane Callister, Clayton Campbell, Barbara Carrasco, Karen Carson, Carter Carter, Richard Carter, Cole Case, Enrique Castrejon, Jennifer Celio, Corinne Chaix, Matt Chambers, Jeff Charbonneau & Eliza French, Daniel Chavira, Nicole Cherubini, Marc Chiat, Tofer Chin, Clayton Brothers, George Comer, Brian Cooper, Michael Coughlan, Eileen Cowin, Lori Cozen-Geller, Steve Craig, Thomas Alan Cronk, Hugo Crosthwaite Studio, Krysten Cunningham, Len Davis, Woods Davy, Tony de los Reyes, Mara De Luca, Michael Dee, Steve DeGroodt, Tony DeLap, Jane Dickson, Ann Diener, Guy Dill, Laddie John Dill, Kim Dingle, Tomory Dodge, Mimi Drop, Sean Duffy, Barry Dukoff, Anna Dusi, Mark Dutcher, Addoley Dzegede, Mari Eastman, Brad Eberhard, Jonmarc Edwards, Ashley McLean Emenegger, Elizabeth Enders, Noah Erenberg, Sam Erenberg, Timothy Ernst, Vidal Pinto Estrada, Ned Evans, Kirsten Everberg, Betsy Everitt, Bart Exposito, Mollie Favour, Diane Fenster, Carolyn Fernandez, Bruria Finkel, Chris Finley, Ed Flynn, Simone Forti, Andrew Foster, Brendan Fowler, Jona Frank, Bryan Freeny, Sarah Frost, Gajin Fujita, Caroline Furr, Joe Fyfe, Francesca Gabbiani, Charles Gaines, Steve Galloway, Corina Gamma, Helen Garber, Helen K. Garber, Rico Gatson, Jordan Gaunce, Megan Geckler, Milton Glaser, Gustavo Godoy, Sayre Thomas Gomez, Marcelino Gonçalves, Yolanda Gonzalez, Joe Goode, Penelope Gottlieb, Timothy Granlund, Alexandra A. Grant, John Grauman, Cameron Gray, Phyllis Green, Mark Steven Greenfield, Maria Greenshields-Ziman, Alvin Gregorio, Logan Grider, Margaret Griffith, Iva Gueorguieva, Jennifer Guidi, Sherin Guirguis, Mary Addison Hackett, Lia Halloran, Nancy Jean Hancock, Lynn Hanson, Kira Lynn Harris, Willie Harris, Karen Harter, Doug Harvey, Hock e aye vi Edgar Heap of Birds, Deborah Hede, Drew Heitzler, Matthew Heller, David Hendren, Brandon Herman, Roger Herman, George Herms, Pixie Herms, Juan Carlos Muñoz Hernandez, Gilah Yelin Hirsch, Julian Hoeber, Susan Holcomb, Loren Holland, Violet Hopkins, Channa Horwitz, Bettina Hubby, Darcy Huebler, Salomón Huerta, David Huffman, Dusadee Huntrakul, Eva Hyam, Mac James, Max Jansons, Ellen Jantzen, Michael Jantzen, JC Jaress, Gabriel Johnson, Larry Johnson, Robert Johnson, Vincent Johnson, Michael Joo, Gegam Kacherian, Sharon Kagan, Yoichi Kawamura, Veronika Kellndorfer, Szajna Kellman, Mary Kelly, Arnold J. Kemp, Brian Kennon, Martin Kersels, Soo Kim, Linda King, Bill Kleiman, Patricia Knop, Christof Kohlhofer, Alice Könitz, Olga Koumoundouros, Tom Kovachevich, Joyce Kozloff, Alan Kupchick, Aitor Lajarin, Suzy Lake, Lauren Lavitt, Diane Lavoie, Tom Leeser, Joshua Levine, Les Levine, Robert Levine, Sharon Levy, John Oliver Lewis, Glenn Ligon, Won Ju Lim, Clarence Lin, Jed Lind, Chris Lipomi, Annabel Livermore, Jay Lizo, Karen Lofgren, William Longhauser, Mara Lonner, Renée Lotenero, Richard Louderback, Jean Lowe, Heriberto Luna, Eva Lundsager, Mela M., Kim MacConnel, Nancy Macko, Chris Madans, Constance Mallinson, Daniel Maltzman, Becca Mann, Summer Mann, Ana Marini-Genzon, Adam Marnie, Hudson Marquez, Luigia Martelloni, Taras Matla, Thom Mayne/Morphosis Architects, Jessica McCambly, Kim McCarty, David McDonald, Mercedes McDonald, Kelly McLane, Michael C. McMillen, Rodney McMillian, James McNulty, Blue McRight, Rob Mellor, Thom Merrick, Arnold Mesches, Tom Millea, John Millei, Brad Miller, Greg Miller, James Miller, Robin Mitchell, Ginette Mizraki, Bobbie Moline-Kramer, Nancy Monk, Lester Monzon, Dominique Moody, Mary More, Jim Morphesis, Rebecca Morris, Aaron Morse, Andy Moses, Ed Moses, Joshua Mosley, Sandeep Mukherjee, Dave Muller, Mario M. Muller, Manfred Müller, Thomas Müller, Hillary Mushkin, Barbara Nathanson, Tucker Neel, Charles Nickila, Jessica Nicol, Leonard Nimoy, Yarg Noremac, Laurie Nye, Ruben Ochoa, Odili Donald Odita, Matthew Offenbacher, Saelee Oh, Chris Oliveria, Pat O’Neill, Yoko Ono, Ed Osborn, Edward Carlo Pacio, Rosieta Pardo, Izhar Patkin, Emilio Chapela Perez, Luciano Perna, Renee Petropoulos, Raymond Pettibon, Margaret Pezalla-Granlund, Francis Pezza, Vidal Pinto, Paul Pitsker, Plasticgod, Bruce Pollock, Lori Precious, Astrid Preston, Monique Prieto, Yuval Pudik, Antonio Puleo, Rosamond Purcell, Jonathan Pylypchuk, Bill Radawec, David Reed, Miles Regis, Roland Reiss, Dan Rider, Ellwood T. Risk, Lynn Robb, John Robertson, Walter Robinson, Steve Roden, Ana Rodriguez, Artemio Rodriguez, Michael A. Rosenfeld, Rachel Rosenthal, Erika Rothenberg, Melanie Rothschild, Daniel Ruanova, Nancy Rubins, Kathy Rudin, Allen Ruppersberg, Ed Ruscha, Eddie Ruscha, Sharon Ryan, Alison Saar, Betye Saar, Lezly Saar, Souther Salazar, Gwen Samuels, Adrian Sanchez, Ruth San Pietro, Julião Sarmento, Christoph Schmidberger, Carolee Schneemann, Lothar Schmitz, Kim Schoen, Kim Schoenstadt, Barbara Schwan, Josh Schweitzer, Chloe Sells, Lisa Semler, Shelter Serra, Marie Sester, Claudio Sgaravizzi, Jim Shaw, Peter Shire, Elena Mary Siff, Richard David Sigmund, Doni Silver Simons, Elias Sime, Kristina Simonsen, Elizabeth Simonson, Anna Simson, Rena Small, Ali Smith, Joe Sola, Mariangeles Soto-Diaz, Alyson Souza, Brad Spence, Jeni Spota, Andréa Stanislav, Randi Malkin Steinberger, Coleen Sterritt, Mary Clare Stevens, Jennifer Steinkamp, Whitney Stolich, Roni Stretch, Dean Styers, Don Suggs, May Sun, Ricky Swallow, Ami Tallman, Henry Taylor, Mickalene Thomas, Mark Todd, Timothy Tompkins, Ibojka M. Toth, David Trulli, Shirley Tse, Brian Tucker, Carrie Ungerman, Miller Updegraff, Migdalia Valdes, Bob Van Breda, Lesley Vance, Jennifer Vanderpool, Mark Verabioff, Ariane Vielmetter, Catherine Wagner, Keith Walsh, Gary Ward, Esther Pearl Watson, Mary K. Weatherford, Marnie Weber, Ruth Weisberg, Jeffrey Wells, Brett Westfall, Ben White, Pae White, Edward Walton Wilcox, Robert Williams, Lyn Winter, Steven Wolkoff, Suzan Woodruff, Miriam Wosk, Tom Wudl, Leslie Yagar, Rosha Yaghmai, Liat Yossifor, Kent & Kevin Young, Buzz Yudell, Eric Zammitt, Jody Zellen, Bari Ziperstein, Kevin Zucker, Sarah Zwerling

Artist participation is by invitation only.

Watch the 2008 INCOGNITO video